Thoughts from the CEO
Stop Chasing “Squirrels”
Experts argue over whether our attention spans are diminishing or not, but the one thing we know is true as business owners, there are a greater number of things distracting us. New social media platforms are popping up. Gurus tell you there are newsletters to be written and sent, podcasts to be recorded, conferences to attend, and a host of other things that are “guaranteed” to improve our businesses.
Michael Gallops
Be Unforgettable: How Business Owners Can Standout at Networking Events
First, you’re probably thinking if everyone in the chamber (and beyond) reads this article and follows the advice here, no one will be unforgettable because we’ll all be following the same instructions. But in the words of the famous Dr. Seuss, “There is no one alive more 'youier' than you” so being the same isn’t possible if you’re true to who you are.
Michael Gallops
How Does Your Business Compare to the Latest NFIB Small Business Optimism Index
Recently, the May NFIB Small Business Optimism Index results came out. While they were certainly not surprising, if you’re feeling concerned about your business, you’re not alone. Seeing what others are struggling with (and what they’re doing in the face of these struggles) can be helpful.
Michael Gallops
Is Threads Right for Your Business?
Facebook err…Meta does it again. We have yet another social media platform to consider. Threads isn’t exactly a new platform. Well, it is technically. But if you have Instagram, it feels more like an extension.
Michael Gallops
What’s in Chamber Membership for You? Hint: it’s more than just a ribbon cutting
Years ago, businesspeople joined the chamber because it was expected. It was just something you did. These days membership isn’t automatic but it’s still a valuable investment in your business. In addition to networking events and ribbon cuttings, the chamber offers a lot of benefits that you can’t do for yourself, and chamber benefits can save you a lot of money. If you’re like most business owners, you could really use some cost savings these days.
Michael Gallops
Small Business Owners: It’s Time to Think Big
As a small business owner, it's easy to get bogged down in the day-to-day operations of your business. You're constantly juggling tasks like managing inventory or staff, paying bills, and dealing with customer service issues. It can be challenging to find time to think about the big picture, let alone act on it. However, it's essential to think bigger if you want your business to grow and thrive. Now’s as good a time as any.
Michael Gallops
How AI is Revolutionizing Search Engine Optimization for Small Businesses
This article is going to tell you that artificial intelligence (AI) will forever change SEO. We know. You’ve heard claims like this before but this time it’s true. Because for once we’re leveraging machine learning against the machine. It’s a war of the alphabet AI versus SEO and here’s why it’s changing the search landscape forever.
Michael Gallops
Rethink the Click: Support Small During Small Business Season
Michael Gallops
An Effective E-mail Nurture Campaign for Small Business Season
Michael Gallops
25 Engaging Holiday Content Ideas
Chances are, if you have a website, it will be getting some traction especially this holiday season. That means you need incredible content. You want content that informs your ideal customer on the things they need to know prior to making a purchase. Content that advises them on what to expect when buying from you is also important. Lastly, your content can shape their buying process when you tell them what's important to look for.
Michael Gallops
